What is adware? Definition and characteristicsĪdware is a type of malicious software (or malware, for short) that quietly collects information about you, such as browsing history and search results, while at the same time feeding you ads, and it does all of this without asking for your consent. Many times, you’ll have to thank adware for that. So when you’re doing your own thing and peacefully browsing the web, you’ll come across something like this: However, some advertisers try to solve this problem not by making more entertaining or relevant ads, but by being obnoxious. Chances are you can’t remember more than one advertising poster present on your way to work.Īdvertisers know this, so they try to make their ads stand out as much as possible, just so they can get some attention time from you. Everybody hates ads, but we’ve kind of gotten used to them and have developed something called advertising blindness, which kind of stops us from noticing them.
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